# The Analytics Team


## Posts

- [Growing your Business by Expanding your Capabilities and Capacity: Data Analytics Talent Strategy: In-House Team, Consultants, or Both?](https://analytics-team.com/analytics-talent-strategy-inhouse-vs-consultants/): Getting your analytics talent strategy wrong doesn’t just cost money. It slows decisions, weakens execution, and quietly erodes your competitive edge. Market Research firms or Corporate Insights teams know the risks can be especially high for the business and the people involved. Many top executives are struggling with this kind of decision in almost every industry. Should they develop an analytics team internally? Hire consultants? Or, perhaps, take the best of both worlds? At first, these options seem fine until you really think about what happens when the situation gets tough. Nowadays, advanced analytics is no longer a mere support […]
- [What?! Causal Drivers from Cross-Sectional Survey Data. How? (LiNGAM)](https://analytics-team.com/what-causal-drivers-from-cross-sectional-survey-data-how-lingam/): How often do we as researchers want to attribute causality to what we know is just correlational? It can be so easy to mix up correlation with causation! And in our industry we do driver analyses so often. The mix-up is easy: for example, ice cream sales and drownings both increase during summer, but it doesn’t mean that one causes the other. Correlation shows that variables change together. Causation explains which variable leads to the change in the other, and this is very important when deciding where to invest or which factors really have the effect. This distinction becomes especially […]
- [Extending the Value of Attitudinal Segmentation Through Data Fusion and Lookalike Modeling](https://analytics-team.com/extending-attitudinal-segmentation-with-data-fusion-and-lookalike-modeling/): Most discussions around data fusion and lookalike modeling start with improving predictive accuracy—better features, better models, better performance. At AT, we approach the problem differently. Our work begins with attitudinal segmentation. These segments capture how people think, what motivates them, and why they behave the way they do. In practice, this type of segmentation delivers the highest strategic value for marketing, brand, and customer strategy. However, attitudinal segments are often difficult to apply directly. Attitudes alone are hard to target in media, hard to deploy in customer databases, and difficult to score in real time. This is where data fusion […]
- [MaxDiff vs Conjoint: When and Why to Use Each Method](https://analytics-team.com/maxdiff-vs-conjoint-when-and-why-to-use-each/): Across the last year, I have had many opportunities to help my clients not only choose between MaxDiff and Conjoint but to understand why its the best choice. This way my clients are equipped to have a productive conversation with their clients and be an expert in that conversation. Several times, MaxDiff has been the way to go, a couple of times a modified form of MaxDiff, and then there have been those situations where Conjoint (or Choice Modeling) has been the best way to go. I feel that I am very well qualified to provide this guidance. On the […]

## Pages

- [Test Page](https://analytics-team.com/test-page/): Go beyond standard driver tables with the full Advanced Analytics suite — MaxDiff, TURF, Relative Importance, Correspondence Maps, KANO, Q-Sort, and more. Powerful techniques. Client-ready outputs. Delivered fast — so your team can win proposals, add value on every study, and give clients the strategic depth they didn’t know they were missing. Book 20‑min scope call See a 20s demo Request live demo https://analytics-team.com/wp-content/uploads/2025/11/Landing%20Page%20Presidents%20Message%20V2.mp4 We help companies like yours Turn Data Into Confident Business Decisions With Advanced Analytics Services Go beyond basic tables and cross-tabs with advanced analytics that reveal what truly drives decisions. From prioritization and portfolio optimization to […]
- [Blogs](https://analytics-team.com/blogs/): Our Recent Blogs
- [Driver Maps](https://analytics-team.com/driver-maps/): Go FAR beyond bivariate drivers with Driver Maps! Take a quantum leap in your driver analyses’ insights: See drivers of drivers, paths of driver influence, and what drivers work together and in what way. Level-up the differentiated value you provide your client’s with Driver Maps! Answer more questions and provide direction that has more impact and deeper insights. Use this natural path to increase value and differentiate your proposals. Book 20‑min scope call Request live demo https://www.youtube.com/watch?v=PiGXbhdWdfs We help companies like yours Interactive Driver Maps for Smarter Decision-Making Driver Maps help you understand how different drivers influence each other and […]
- [Segmentation](https://analytics-team.com/segmentation/): The most robust segmentation and segment targeting system ever We incorporate over 25 years of in-depth segmentation analytics and project experience to give you the best solutions possible and an ability to efficiently tag them into your existing databases Book 20‑min scope call Request live demo https://youtu.be/xZNyWqRcnxE We help companies like yours Smarter Segmentation That Drives Better Decisions You provide your clients with segment solutions that are stable, predictive, actionable and which tell a story. After over 25 years of researching and doing multivariate segmentation/clustering and predictive typing, we have developed a process which ensures you avoid major pitfalls and […]
- [Choice Modeling solutions](https://analytics-team.com/choice-modeling-solutions/): The most effective choice modeling solutions – so your clients can make product and product-line decisions that maximize profitability and sales Enable your clients to predict how their market will react to changes before they make them – put your customers mind in a computer and ask it how it will react to future scenarios Book 20‑min scope call See a 20s demo Request live demo https://analytics-team.com/wp-content/uploads/2025/11/Choice-Model-Details-Video.mp4 Book 20‑min scope call See a 20s demo Request live demo We help companies like yours Book 20‑min scope call See a 20s demo Request live demo Simulating Customer Decisions with Choice Modeling […]
- [Thank You](https://analytics-team.com/thank-you/): Thank you for contacting us! We’ve received your submission and will be in touch with you shortly.
- [Specialized Applications and Services](https://analytics-team.com/specialized/): Specialized Applications and Services SOLUTIONS: White-label analytics products & services development Brand Core Commitment(C) & alignment systems Best Practices Driver & Customer Satisfaction Investment Optimization System TruModus Product Optimization Social Media Landscape Mapping, Early Warning and Response Prioritization System ​Team Consulting Contact The Analytics Team
- [Contact](https://analytics-team.com/contact/): Contact us
- [Marketing](https://analytics-team.com/marketing/): Marketing Analytics Services SOLUTIONS: Propensity, lift & response modeling Aadvertising and promotions optimization Fremium to premium conversion models Retention and interventionChurn reduction Lifetime customer value for customer lifecycle management Database segmentation for more effective marketing Customer profilingMix modeling (media & marketing) Social media, analysis, tracking & integration KPI identification & management Sales person and process effectiveness maximization Website traffic & use optimization Ad effectiveness Linking offline, online and social media Recommendation engine development Shopper metrics analysis Contact The Analytics Team
- [Market Research](https://analytics-team.com/market-research/): Advanced Analytics for Market Research Premier Consulting for World-Class Exploratory and Predictive Analytics Services Unique and Custom Solutions to Fit Your Specific Needs 30 Years of Experience, 1000+ Projects across All Industries VERY Deep Expertise in Choice Modeling / Conjoint and Segmentation Contact The Analytics Team SOLUTIONS: Choice Models and Conjoint Advanced SegmentationDecision-oriented mapping Driver MapsPerformance/importance SWOT Maps: BattlegroundMarket and Competitive Mapping Decision TreesShoppingPath to PurchaseChannel use Driver ModelsBrand equityCustomer valueFunnel drivers (e.g., awareness, purchase, satisfaction)Concept testingAdvanced Driver Models, correcting for IV intercorrelations Concept & message prioritization using Q-Sort & MaxDiff TURF analyses — both regular & PrefTURF Concept development […]
- [About](https://analytics-team.com/about/): About us We are a team of analytics professionals who know how to talk about what we do and how to apply numbers to real world marketing issues without the technical jargon. And yet we still do very good work in highly technical statistical and econometric marketing science. A rare combination, but not impossible. If you have met with us or work with us, you know who we are. We are part of your team. Contact The Analytics Team https://analytics-team.com/wp-content/uploads/2025/11/Presidents-Introduction-New.mp4 Blogger-b Linkedin-in Meet Dr. Chris Diener, President of The Analytics Team, Inc. Over 20 years of experience Founder of The […]
- [Offers](https://analytics-team.com/offers/): Offers Surprise & Delight — 50% off sale Promotional landing page with special offers for limited-time projects. Check terms and availability. View offer Claim offer Mega-Mapping blowout sale Limited-time mapping packages designed for agencies who want quick-turn high-value deliverables. View offer Claim offer
- [Maps and Mapping Analytics Examples](https://analytics-team.com/mapping-analysis-examples/): Maps and Mapping Analytics Examples Perceptual Maps – Positioning Maps Moon Map – Perceptual Map Alternative Format SWOT Analysis — Competitive Performance-Importance Maps Dynamic Interactive Perceptual Map — with Value Positioning Impact Overlay Decision Path Maps Driver Maps Causal Driver Maps Mapping Simulator Structural Equation PLS Maps
- [Mega Mapping Blowout Sale!](https://analytics-team.com/mega-mapping-blowout-sale/): Mega Mapping Blowout Sale! All maps 50% off regular pricing through the end of June 2023! Sale applies if we can bid or commence the project by July 1 and invoice the full amount by July 1 or upon winning the job if it’s a bid. Maps deliver high quality insights and value to your client. Visualizing relationships and interactions propel deeper insights. Understanding causal influences and possible combination effects drives actionability.​What’s a map? Correspondence maps, positioning maps, SWOT competitive performance/importance maps, dynamic maps, Driver Maps, Causal Driver Maps.Custom maps also available! Click Here to See Map Examples!Click BELOW (use that passcode below […]
- [Surprise and Delight Your Client 50% Off Sale](https://analytics-team.com/surprise-and-delight-your-client-50-off-sale/): Surprise and Delight Your Client 50% Off Sale Act now to spice up a current project and surprise and delight your client! This 50% off “VALUE EXPLOSION” sale is from now through April 31st, 2023. If you are currently engaged in a project, have data (or are very close to closing field), and we can start on the analytics right away, we will do any combination of analytics at 50% off the normal rates. We will need to be able to invoice the full discounted amount upon commissioning of the work. Email info@analytics-team.com, or email Chris Diener directly for details, […]
- [Resources](https://analytics-team.com/resources/): Webinars & Resources Browse recordings, slide decks and short highlight clips on Conjoint / DCM, Segmentation, Driver Maps and other advanced analytics. Want a live demo? Click any card’s Request live demo button to email us and we’ll reply within one business day. Bandit MaxDiff — webinar Short primer on the Bandit MaxDiff approach to testing more items with smaller samples. Recording & slides. Technical paper Watch recording Request live demo Drivers — Part 1: The Basics Introduction to driver mapping: Stated and derived drivers and how to combine them. Recording & slides. Watch recording Request live demo Drivers — […]
- [Home](https://analytics-team.com/): Need an experienced PhD-level statistician/modeler to do advanced analytics and client-ready simulators that win business? We supply senior-level consulting for DCM/conjoint, robust segmentation and causal driver maps — delivered with polished simulators, clear narratives and hands-on training so your team can win proposals, deepen client relationships and scale your advanced analytics capability without hiring full-time PhDs. Book 20‑min scope call See a 20s demo Request live demo https://analytics-team.com/wp-content/uploads/2025/11/Landing%20Page%20Presidents%20Message%20V2.mp4 Dr. Chris Diener, President & Founder We help companies like yours Common blockers that cost agencies revenue Teams often lose momentum—and revenue—when they lack senior analytics leadership or sellable outputs. Result: missed […]


[comment]: # (Generated by Hostinger Tools Plugin)