Need an experienced PhD-level statistician/modeler to do advanced analytics and client-ready simulators that win business?

We supply senior-level consulting for DCM/conjoint, robust segmentation and causal driver maps — delivered with polished simulators, clear narratives and hands-on training so your team can win proposals, deepen client relationships and scale your advanced analytics capability without hiring full-time PhDs.

Dr. Chris Diener, President & Founder
We help companies like yours

Common blockers that cost agencies revenue

Teams often lose momentum—and revenue—when they lack senior analytics leadership or sellable outputs.

Result: missed proposals, weaker client relationships, and lower lifetime value.

We remove those barriers and turn analytics into a business advantage.

Expertise Gap
Expertise Gap

No senior analytics resource to design, defend, and present DCM/conjoint or causal work.

Delivery Risk
Delivery Risk

Tight deadlines, junior handoffs, and inconsistent model quality that hurt client confidence.

Commercial Translation
Commercial Translation

Technical reports that don't convert into proposals, fees, or client actions.

Industry-leading custom choice models (DCM/Conjoint), segmentation and causal driver maps — without hiring a full-time PhD.

We partner with market-research teams and independent agencies to do the analytics heavy-lifting for choice models and conjoint with client-ready simulators, high-precision segments, and causal diagnostics that win proposals and increase retention. Book a 20-minute scope call and we’ll review your objectives and show one quick simulator.

analytics_team_choice_model_demo_wide

What we do

High value methodologies designed for market-research teams:
From bespoke conjoint/DCM projects to segmentation, driver maps, and advanced simulators.
Choice Modeling (Conjoint / DCM)

Design, estimate, and deliver conjont models and simulators with for pricing, feature & portfolio decisions. With modules for willingness to pay (WTP), optimization, price curves and profiling preference groups.

  • Survey & design
  • Model estimation & WTP
  • Interactive simulator
The Analytics Team Quick Introduction img03
Segmentation & Lookalike Fusion

Proprietary replicable segmentation approach with typing tools and data fusion for lookalike targeting.

  • Stable segment solutions
  • Lookalike models & data fusion for database linking
  • In-depth profiles
Driver Maps & Simulator

Partial-correlation and LiNGAM causal maps with scenario simulation to prioritize actions and estimate impact.

  • Interactive maps
  • Optimization/search simulator
  • Action prioritization tools
The Analytics Team Driver and Driver Map example

Driver Maps & Interactive Simulators

See the causal structure of your data and test interventions with an interactive simulator. Our driver maps combine partial-correlation techniques with LiNGAM causal inference for robust, testable insights

Interactive driver map being used to focus on specific insights
Interactive simulators in action

Want to see this with your data? Request a demo and we’ll run a short mapping and show a live simulation.

How we work — consultative by design

Our integrated methodology ensures every project delivers exceptional results through strategic planning, expert execution, and continuous optimization.

Discovery
Scope, objectives, and target metrics

We begin by connecting marketing objectives and decisions to the right type of analytics approach. Together, we identify key hypotheses, data availability, and success criteria. This ensures every analysis, model or map we design is tied to a measurable commercial outcome.

  • Defining KPIs, validation metrics, and success measures
  • Aligning project scope and milestones with your internal timelines
Design
Survey consulting & data plan integration

Once objectives are defined, we collaborate on research design — from questionnaire structure to data integration planning. We ensure that survey and behavioral data capture the right attributes for advanced modeling.

Build
Models, maps, and simulators

This is where the analytics craftsmanship happens. Our senior consultants design and estimate the models — whether it’s Conjoint/DCM, segmentation, or driver mapping — and then wrap them in interpretable, interactive outputs like simulators or dashboards.

  • Choice modeling, segmentation, or driver map construction
  • Validation of model accuracy and consistency
  • Interactive simulators and scenario tools for business users
Validate
Client review, iteration, and interpretation

We review the results with you, not just for statistical rigor but also for narrative clarity. This phase ensures the insights translate into client presentations and business recommendations that your stakeholders can act on.

  • Walkthroughs and validation with client teams
  • Iteration on findings for clarity and application
  • Conversion of technical output into commercial narratives
Train & Hand-off
Presentation, training, and enablement

We don’t just deliver data files — we enable your team to use, re-run, and present the tools we’ve built. Training sessions and presentation support are included, not optional extras.

  • Team training on simulators and analytic outputs
  • Presentation-ready slides and visual assets
  • Ongoing Q&A and post-delivery support

Advanced analytics & optimization

Perceptual maps, MaxDiff, TURF reach optimization, competitivce performance-importance (PI) charts, and next-best-action simulators — all packaged to deliver business recommendations, not just statistics.

The Analytics Team Quick Introduction img08
Perceptual maps & positioning

Visualize competitive space and find whitespace opportunities for brands or features.

MaxDiffResults
MaxDiff

Highly predictivce scaling for features and messaging; quick deliverables for decks.

TURF
TURF & Reach

Optimized sets for maximum reach — great for promotions and portfolio planning.

Pricing & packages

Projects are custom-scoped; typical starting ranges are shown below to set expectations.

1st Tier Analytics
$500–$4k
Included
2nd Tier Projects
$8k–$15k
Included
Retainer
Custom
Included

About The Analytics Team

Founded in 2015, we are a team of analytics professionals who know how to talk about what we do and how to apply numbers to real world marketing issues without the technical jargon. And yet we still do very good work in highly technical statistical and econometric marketing science. A rare combination, but not impossible. If you have met with us or work with us, you know who we are. We are part of your team.
Meet Dr. Chris Diener, President of The Analytics Team, Inc.

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What Our Clients Say

President
small research firm
Work has only just finished and landed well! I appreciated the way you guys were able to flex on the project and give me a few different types of outputs. We ended up using them all in some way or another. Your outputs were easy to use too! Will definitely reach out the next time a need arises!
Senior project manager
The project went well overall, with the client finding the insights we pulled from the simulator actionable. The process of receiving the simulator files (and updated files as we found adjustments needed) was very efficient, with Grant very helpful along the way.
Senior project manager
Overall this project went really well from our perspective. We appreciate the quick turnaround on the deliverables and appreciate the team for helping us address the client's concerns and explaining the methodological details.
Senior project director
I regrouped with the team and we all agree that the process was very smooth! The team appreciates how helpful you are in aiding us in answering the client's technical questions, how you make sure the analyses will answer the client's business objectives, and just how flexible you are with timing. Thank you for your partnership on this one!
Consultant
Thanks for the follow up on this. As always, it is great working with you and your team. I really have no complaints about this projects, especially as it was a rush for Q4… we got it done and the client was super satisfied.
Research manager
The process was super efficient and the communication super clear. Thanks again and looking forward to working with the team in the future!
Partner
The [client] price laddering was super smooth. We like this addition to questionnaire when clients want a little toe dip into pricing but can't really do a full fledged pricing study. I honestly felt like everything went great and can't think of improvements on this one.