About us

We are a team of analytics professionals who know how to talk about what we do and how to apply numbers to real world marketing issues without the technical jargon. And yet we still do very good work in highly technical statistical and econometric marketing science. A rare combination, but not impossible. If you have met with us or work with us, you know who we are. We are part of your team.

Meet Dr. Chris Diener, President of The Analytics Team, Inc.

Over 20 years of experience

  • Founder of The Modellers, predictive modeling, analytics and market research firm acquired by Omnicom 2010
  • President, COO, Executive VP, Managing Partner, Senior VP, Board Member, Adjunct Professor at various organizations
  • Over 20 industry conference presentations on new approaches including Bayesian analytics, mobile analytics, choice modeling, segmentation, social media analytics, Big Data, recommender engines and more
  • 6 papers published in peer-review journals
  • Author of the book: Using Choice Modeling to Supercharge Your Business

Education: PhD Marketing Science, Juris Doctor, MBA

We help companies like yours

The experience represented at The Analytics Team, Inc. spans over 1000 engagements across of the most innovative and well established brands in the world:

Through this experience, we have dealt with almost every kind of marketing and analytics question.