Browse recordings, slide decks and short highlight clips on Conjoint / DCM, Segmentation, Driver Maps and other advanced analytics. Want a live demo? Click any card’s Request live demo button to email us and we’ll reply within one business day.
Short primer on the Bandit MaxDiff approach to testing more items with smaller samples. Recording & slides.
Introduction to driver mapping: Stated and derived drivers and how to combine them. Recording & slides.
Exploring the problem with basic bivariate drivers and presenting several advanced techniques for addressing multicollinearity.
Ways to build models into driver simulators and then combine them with performance data for next-best-change analyses.
Exploring driver maps—visual tools revealing relationships between key consumer drivers for deeper, actionable insights.
A collection of examples of charts and maps for drivers and perceptions.
