Premier Consulting for World-Class Exploratory and Predictive Analytics Services Unique and Custom Solutions to Fit Your Specific Needs 30 Years of Experience, 1000+ Projects across All Industries VERY Deep Expertise in Choice Modeling / Conjoint and Segmentation
Choice Models and Conjoint
Advanced Segmentation
Decision-oriented mapping
Driver Maps
Performance/importance
SWOT Maps: Battleground
Market and Competitive Mapping
Decision Trees
Shopping
Path to Purchase
Channel use
Driver Models
Brand equity
Customer value
Funnel drivers (e.g., awareness, purchase, satisfaction)
Concept testing
Advanced Driver Models, correcting for IV intercorrelations
Concept & message prioritization using Q-Sort & MaxDiff
TURF analyses — both regular & PrefTURF Concept development using trade-off modeling Product pricing & optimization with conjoint Product line consolidation, extension or refinement with conjoint Brand equity & extension with conjoint & other techniques Consumer & market segmentation for
Increasing the value of tracking studies
