Marketing Analytics Services

SOLUTIONS:

Propensity, lift & response modeling
Aadvertising and promotions optimization
Fremium to premium conversion models
Retention and intervention
Churn reduction
Lifetime customer value for customer lifecycle management
Database segmentation for more effective marketing
Customer profiling
Mix modeling (media & marketing)
Social media, analysis, tracking & integration
KPI identification & management
Sales person and process effectiveness maximization
Website traffic & use optimization
Ad effectiveness
Linking offline, online and social media
Recommendation engine development
Shopper metrics analysis